Eddie Bauer Shop in SM Aura Premier Opens

They say that in life that we should live our adventure. And this is what travel gear and active lifestyle brand Eddie Bauer had in mind in its launch at SM Aura Premier in the Philippines.

Eddie Bauer SM Aura Premier Launch

Eddie Bauer has launched the brand locally at its second-store in Southeast Asia, SM Aura Premier, through a special media preview held last July 21, 2014 as it expands its reach globally.

Bags, Footwear & Headgear

In attendance were VIPs, celebrities, media personalities, and bloggers to experience a wondrous celebration of adventure and heritage. Inspired by the brand’s rich and longstanding heritage, the event highlighted the Eddie Bauer history and its contribution to the world of outdoor adventure.

Eddie Bauer Beginnings

Starting off with its humble beginnings, the guests took a trip down memory lane as Eddie Bauer installed a pop-up museum/gallery to showcase the brand’s milestones, signature collections, and artifacts. Afterwards, a fashion show was held to reveal the brand’s latest collection.

Founded in 1920 by a Pacific Northwest outdoorsman by the name of Eddie Bauer, the brand is known for patenting the first-ever quilted down jacket and has since been renowned for patenting numerous other designs that even the United States Army adopted. From then on, Eddie Bauer has built its heritage around innovative outdoor products and eventually expanded to include a range of premium-quality clothing, accessories, and gear for men and women that complement today’s modern outdoor lifestyle.

Live Your Adventure

Eddie Bauer Shop at SM Aura Premier

Eddie Bauer Apparel for Women

Coat

Today, about 370 stores throughout the US and Canada, Eddie Bauer has recognized the need to expand its reach as the outdoor sports community continuously grow in Southeast Asia. As such, it is with great optimism that Eddie Bauer ventures into the region.

Eddie Bauer remains steadfast in its dedication to provide for outdoor athletes and sports-minded individuals and at the same time manages to hybridize technical innovation with that of a casual sportswear aesthetic.

Divided into three categories namely, First Ascent - Guide built, Guide trusted; Travex – Made for trek & travel; Outdoor – Inspired by adventure, Eddie Bauer offers a full range of styles that elevate the performance and complement the casual wardrobe of an outdoor adventurer.

From classic outerwear and the legendary down jackets, to casual denim, polo shirts and khakis, Eddie Bauer is a go to brand for stylish casual outdoor wear. Innovation, quality, and a strong passion for the outdoors, Eddie Bauer puts in a significant amount of effort to ensure exceptional quality to each of its products.

Meanwhile, those who aspire to ascribe to the active yet casual cool lifestyle of outdoor adventurers may find a middle ground with Eddie Bauer’s range of casual outdoor pieces that are stylish as they are functional and innovative. Simply put, whatever journey you are about to partake in, Eddie Bauer will ensure that you are well equipped and outfitted to live your adventure!

Check out Eddie Bauer stores at Eddie Bauer SM Aura Premier (2/L), Eddie Bauer SM Megamall (3/L Mega Fashion Hall), R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.

Eddie Bauer through Uniglobe Travelware Co., Inc.
A Member of the Primer Group of Companies
Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines
Tel: +63(2) 567-0611; 303-1234 Fax: +63(2) 567-0634
www.primergrp.com

Eddie Bauer SM Aura

Whether you’re adept with outdoor sports or simply prefer premium quality and comfortable apparel and accessories, let Eddie Bauer in SM Aura apparel and gears complement your adventure and lifestyle.