BUM Back-To-School: “My ATEEtude : I AM NOT TYPICAL” Collection

Daniel Padilla

For the back-to-school collection, BUM takes on an exciting and defined design approach called “My ATEEtude : I Am Not Typical”. 

Neon brights, for instance, would still be in this back-to-school collection, but they're now used only as “accents” to enhance I Am Not Typical's new focus: digital prints.

BUM is also introducing pieces that have a camouflage design for a more rugged feel.   “We have camouflage jackets. We also have camouflage pants for our girls  line," says Benny Reyes, the senior merchandiser and designer for BUM.

Daniel Padilla for BUM

The brand is also continuing its line of colored chino pants, which were a hit in BUM’s previous “I Change the Rules” collection. He excitedly shares that the brand now has “woven polos with stripes and checks in dark colors,” which is a nod to BUM's grungy, dark side.

Denim will still be the focal fabric for most of the bottoms, but BUM will continue pushing the development by bringing in new fabrics and elements every now and then.

“We have chambray shorts, or those above-the-knee bermuda shorts for guys. They may be new to our target market, but already the early-adapters have bought them.” 

Bea Benene for BUM

As for I Am Not Typical collection’s girls line, BUM adds some feminine touch to its pieces. Flor Almosera, designer-merchandiser for BUM’s girls  line, says that BUM is making use of “floral printed fabrics and patterns,” which the brand has never done before.

Flor also shares that BUM is coming out with a jumpsuit and reversible pants for girls. “Two different colors on two different sides of the pants. So, girls now have the option of choosing which side to wear.”

BUM Back-to-School Collection

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