It’s not every day that you hear about local brands collaborating with international groups that are regarded as industry institutions. This summer, well-loved local fashion brand Oxygen announces that it has entered into a partnership with Billboard, the world’s premier source for trends and innovation in music to come up with a collection that aims to help today’s youth to experience, discover and celebrate their passion for music and fashion.
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| Oxygen x Billboard |
This April 14, Thursday, the preferred fashion brand of the stylish youth -
Oxygen, with
Billboard, will host a
pop-up music fest. It will feature live musical performances from some of the country’s upcoming bands and DJs at the
TriNoma Activity Center in Quezon City, Philippines!
Music buffs can also update themselves on the latest global hits with a featured music station that plays the most current chart toppers from today’s hottest artists. Moreover, guests can take their pick from the
Oxygen x Billboard pop-up store which will feature pieces from the collaboration and Instagram-worthy spots for them to shoot their own OOTDs in.
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| Oxygen Clothing Pop Music Fest |
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| Oxygen collaborates with Billboard Music |
“Oxygen has always believed in allowing everyone to live their passion. All efforts of the brand have been geared towards encouraging people to move out of their comfort zones and do things that allow them to leave a mark, to make a statement. The same ideology is what made us push forward with this project with Billboard. We are very honored to be associated with such a respectable international organization that has paved the way for so much innovation in the global music industry,” shares Jeff Bascon, Oxygen Brand Director.
The Oxygen x Billboard collection features items for everyday use, including graphic tees, pullovers and accessories like caps and bags. The designs, which take heavy inspiration from the rock and hip-hop genres, come mostly in black and white, save minimal pops of color here and there for select items, and scream of New York street fashion.
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| Oxygen x Billboard |
The Oxygen x Billboard collection is currently available in all Oxygen branches since April 11, 2016. For updates and to know more about Oxygen, visit oxygenfashion.com, like Oxygen Clothing on Facebook or Follow @oxygenclothing on Instagram and Twitter.
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