ZALORA Philippines Opens Pop-Up Store in Shangri-La Plaza Mall; Going Multi-Channel

Being a budget style-hunter, last year's Zalora Pop-up store in Glorietta Activity Center didn't escape me. But that was just a 3-day pop-up store. This time, Asia’s leading online fashion destination, ZALORA Philippines made sure customers get to enjoy thier physical store longer.

ZALORA Pop-Up Store

ZALORA Pop-Up Store

ZALORA Pop-Up Store officially opened their doors at EDSA Shangri-la Mall a few days ago. Recognized as the very first digital pop-up store in the Philippines, it represents the company’s latest efforts in continuing to build E-Commerce in the country using an omni channel approach to ease customers into online shopping.

Occupying a total space of 235 square meters, the ZALORA Pop-Up Store looks like your typical outlet with its clothing racks, mannequins and changing rooms. Inside, ZALORA Philippines has filled the store with well curated fashion clothing and accessories from their extensive collection of top international and local brands and home-grown fashion boutiques. Customers will be given access to their extensive catalogue, similar to what they find online, but with the added benefit of being able to see and touch the products they want before they decide to make a purchase.

ZALORA Pop-Up Store @ Shangri-La Plaza Mall

Asia's Online Fashion Destination

However, you have to catch the Zalora Pop-up store immediately because it is only open until September 2015. well, at least that is the plan for now.

“The ZALORA Pop-Up Store marks another milestone in our company’s young history. Since we started operations in 2012, we’ve continued to look for innovative ways to grow E-Commerce in the Philippines and through this initiative, we hope to widen our customer reach, educate them on the benefits of online shopping and dress them in the latest fashion trends, in the quickest and most convenient way possible,” said Paulo Campos, Co-Founder and CEO of ZALORA Philippines.

Inside ZALORA Pop-Up Store

Bags

Dresses @ ZALORA Pop-Up Store 

Gadgets

Tablets for viewing merchandise

A Different Kind of Experience

At first glance, it looks like the usual fashion boutique, dominated with dark hues in characteristic of the Zalora brand. It's also in time for the rainy season. There are dresses, shirts, bags, shoes, and even gadgets.

What makes this store unique is that all transactions will be done online using tablets, phones and laptops that will be displayed throughout the space. Once a customer has chosen and paid for an item, it will be delivered right to their doorstep; eliminating the hassles from having to carry loads of bags that come with every shopping trip. The ZALORA Pop-Up Store brings the best of both worlds, giving customers the confidence from traditional shopping and adding in the ease and convenience of online shopping in one innovative venue.

Using the same platform as their website, customers can expect the same world-class shopping experience from ZALORA Philippines, whether it is through a gadget or in the pop-up store. As a fashion retailer ZALORA needs to be present in the consumer’s different touch points and continue to capture them while they’re on the go. 

Style Wise Manila @ Zalora Pop-up Store

Shoes

Sunnies @ Zalora

Mini Fashion Show

To highlight some pieces, a mini fashon was held inside the pop-up store showcasing their latest collections of apparel, shoes and bags from Zalora.

Zalora Pop-Up Store

Zalora Pop-Up Store

Zalora Fashion

Zalora Fashion

Zalora Fashion 

Zalora Fashion

Zalora Pop-Up Store

Zalora Fashion

Zalora Fashion 

Zalora Fashion

Globe Partnership

Moreover, ZALORA Philippines partnered with the country's number one mobile brand, Globe Telecom, to give customers access to ZALORA’s online shopping portal on mobile devices such as smartphones, tablets, and laptops where they can choose from over 65,000 products to satisfy their fashion fix. It’s like having a fashion store in their pockets.

“When it comes to online shopping, we understand that customers have some hesitations especially since they cannot physically touch or try the products they see in our website. With the ZALORA Pop-Up Store, we are now bringing our products closer to our customers while still keeping the convenience of online shopping,” added Campos. 

Through the partnership, Mobile and Tattoo postpaid customers can access ZALORA and other e-commerce sites for only P299 a month by availing of the Shopping Bundle, one of the many lifestyle bundles that can be added to one’s mobile or on-the-go broadband postpaid plan for the complete digital lifestyle experience.

Zalora Mini Fashion Show

Sandals & Bags

My Zalora Pop-Up Store Purchase

I ordered at their opening day in the Zalora Pop-up Store. Once you're done shopping, a staff will assist you at the counter where you (or them) scan for the item code and proceed to payment. You can use both cash or credit card for payment and the item/s will be delivered at your door step in the next few days. Expect SMS notifications along the way as well just like when you order from Zalora Online.

Scanning my own bar code!

Purchasing vis Zalora Online Website

Delivery is free of charge for purchases above one thousand pesos. Otherwise, there is a P100 delivery charge.

And guess what, I immediately got the package the next day! :)

Zalora Pop-Up Store
5th Floor, Shangri-La Plaza Mall,
EDSA corner Shaw Boulevard, Mandaluyong City,
Metro Manila, Philippines

“In the next three months, fashion enthusiasts can get a one-of-a-kind, hands-free shopping experience when they visit the ZALORA Pop-up store. We hope that through this click-and-mortar store concept, we get to encourage existing and new-to ZALORA customers to purchase their fashion needs through ZALORA,” said Campos. 

Zalora Delivery

Delivery of my purchase the next day!

24:01 brand @ Zalora Pop-Up Store

Hurry, visit the ZALORA Pop-Up Store at Shangri-la Plaza Mall and share with us your experience, thoughts, and feedback in the comment section below!