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| Flawless Main Office |
Half a month before it celebrates its 11th anniversary, one of the most recognized brand in the country for face, body and medical services, Flawless, marks several milestones as it formally launches its new digital face and voice.
When we said 'digital,' we are not only referring to the Internet. Today, it also covers social media including blogs and social networking. It's about being talked about, being viral. Ranking 8th among countries with the biggest number of Facebook users worldwide, the Philippines has evolved to become one of the world’s biggest online communities. We are also recognized as the 10th biggest Twitter nation with over 9.5 million active users even if only 30% of Filipinos have access to the Internet.
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| Flawless Website http://flawless.com.ph/ |
Flaunt
Early this year, Flawless launched an online magazine on issuu.com to replace the brand’s monthly newsletter. Aptly named “Flaunt,” the digital publication is intended to be Flawless’ signature online editorial habitat.
“We launched Flaunt mainly to better get our message across an array of audiences,” shares Rubby Sy, CEO of Flawless.Just like 'Flawless', Flaunt was founded on the premise of making beauty accessible to everyone. From beauty tips courtesy of Flawless’ acclaimed roster of Skin Professionals to stories of human interest, the publication aims to improve the quality of life people have.
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| Enzo Pineda on Flaunt |
New and Improved Digital Domain
With more and more companies enhancing their digital presence, Flawless has also implemented new improvements in its website to extend its products and services to more netizens.
Their efforts included updating their website http://flawless.com.ph/ hihglighting Flawless’ full line of first-rate products and services including its revolutionary four-way slimming and body sculpting program, Shape & Sculpt. A separate section is dedicated to highlighting the brand’s franchise program.
“What do people need? This was the first thing we wanted to address when we were designing the new site. We want it to be a reflection of what we stand for...we want the new site to serve as a portal where people can go and schedule consultations, look for solutions to their skin problems, make purchases—we want something that people can use and go to for their own benefit,” shares Donovan-Mendoza.
Flawless’ Marketing Manager, Patricia Mendoza adds, "In revamping our website, our main focus was not about our preference on design and features but more about improving the overall online experience of current and potential patients."
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| Ms. Patricia-Mendoza of Flawless |
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| Cosmelan |
A New Voice
In its efforts to better connect with its target market, Flawless recently revamped the way the brand interacts with the rest of the online community.
One of the biggest innovations that really made a huge impact in the lives of netizens all over the world is the rise of social networking sites. Allowing people to stay connected, share information, play all sorts of games and expand their networks, these portals quickly found a way to fit in the daily lives of people regardless of their social and economic status. Realizing the unlimited potential social networking sites possess in terms of customer engagement, companies were quick to find creative ways to use the medium.
“Now more than ever, companies are able to extend their reaches. As time goes by, companies are getting cleverer in terms of building their brand’s reputation online. It’s a very tricky process because one wrong move can break you. However, if done properly, the rewards are well worth it,” shares Pat Mendoza, Marketing Manager of Flawless.
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| Flawless Clinic |
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| iSkin Products |
Known for introducing ground-breaking aesthetic concepts to Filipinos, Flawless makes another first as it revamps the brand’s communication tone in an effort to “speak the language” of its market.
“Language and communications are two very dynamic subjects. We’ve been observing online trends since last year and one thing we found out is that people respond better to brands who speak the way they do,” adds Mendoza.
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| Flawless Products |
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| Flawless Soap |
Veering away from the usual corporate-sounding tone that most companies use, Flawless, as seen in their Twitter and Facebook accounts, now uses a more humble and personal voice to interact with their audience.
Flawless skin professionals' main thrust lies in its acclaimed roster of well-trained aestheticians and duly licensed doctors that are stationed in each of the brand’s strategically-located clinics nationwide.
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| Flawless Skin Care Products |
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| Flawless Surprise this December |
Keep yourself updated with Flawless Skin Clinic at www.flawless.com.ph, Facebook http://www.facebook.com/FlawlessFaceandBody and Twitter www.twitter.com/myflawless. You may also call them at +632.584-6807.
I've tried Flawless and it was good.
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